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Fujifilm

Fujifilm - tradition and spirit of innovation from Japan

The traditional Japanese company Fujifilm is known to every photo enthusiast. During the time of analog photography, the company was known mainly for its good films and for the outstanding quality of its lenses. Until today, in the digital age, Fujifilm has been able to preserve this reputation. With Lenses for the X-series and the GF-series with medium format sensor, Fujifilm produces first-class optics whose imaging performance is among the best in the world.
All lenses have one thing in common: a first-class and valuable finish and an excellent feel. Both the range of zoom lenses and the fixed focal lengths have bodies made of metal. All of the GF-series optics and parts of the range of optics for the X-series are weatherproof and can therefore be used even in the most adverse conditions. The image stabilizer built into some zoom lenses makes it possible to compensate for 5 whole aperture stops, which allows for blur-free images even in low-light conditions.
Fujifilm caters to all wishes with its range of lenses and does not leave the wishes of the individual photographic genres unfulfilled. Thus, wide-angle shots can be taken as well as ultra-telephoto shots with the different lenses. Despite their massive and robust workmanship, Fujifilm's lenses do not weigh too much and thus allow for increased mobility. The autofocus used works reliably, quickly and precisely, so that fleeting moments can be captured with a high degree of accuracy.

Fujifilm X-Series - Photography in perfection

The Fujifilm X-Series has become one of the most popular cameras from the point of view of many amateur and especially professional photographers. In addition to the very compact design, the Fujifilm X system cameras impress with their superior image quality and numerous innovative features. With a Fujifilm X, photos can be taken that easily keep up with large, bulky SLR cameras, and in some cases even easily surpass them. Recommended by many respected photographers, Fujifilm X series cameras are suitable for everyone from beginners to professionals. You no longer have to do without incomparable pictures, since you always have a Fujifilm X camera with you thanks to its compactness. Compact are also the Fujifilm medium format cameras. The camera is barely larger than a digital SLR, but has a high-resolution medium format sensor. Here, too, Fujifilm shows its innovative spirit. A new world of photography with boundless creativity begins now.

What do you use which Fujifilm camera system for?

Fujifilm offers a variety of cameras and lenses designed for different photography needs and styles. Some examples of what different Fujifilm camera systems are used for are:

  • Fujifilm X-series: Fujifilm's X-series includes mirrorless system cameras and lenses with APS-C sensors and are suitable for landscape, portrait, and travel photography. They offer high-quality images and will appeal to photographers looking for a compact, lightweight camera.
  • Fujifilm GFX series: Fujifilm's GFX series includes medium format mirrorless cameras and lenses and is suitable for photographers who need high-quality, detailed images with a wide dynamic range. They are particularly suitable for photographing landscapes, portraits and architecture.
  • Fujifilm XF series: Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors and is suitable for photographers seeking high-quality, professional images. They are particularly suitable for photographing portraits, landscapes and travel photos.
  • Fujifilm Instax series: Fujifilm's Instax series includes instant cameras and is suitable for photographers who appreciate the charm of instant photography. They are particularly suitable for taking snapshots and using them at social occasions such as birthdays and weddings.

Frequently asked questions about Fujifilm

What is the difference between Fujifilm's X series and GFX series?

Fujifilm's X series includes mirrorless system cameras and lenses with APS-C sensors, while the GFX series includes medium format mirrorless cameras and lenses. The GFX series typically offers higher quality images with a wider dynamic range, while the X series is typically more compact and lighter.

What is the difference between Fujifilm's XF series and X series?

Fujifilm's XF series includes mirrorless system cameras and lenses with APS-C sensors, while the X series also includes mirrorless system cameras and lenses with APS-C sensors. The main difference between the two series is that the XF series generally delivers higher quality images and is designed for professional photographers, while the X series is suitable for all photographers.

Which Fujifilm cameras are suitable for use on the go?

Fujifilm offers a range of cameras that are suitable for use on the go, including the X series and the Instax series. The X-Series includes mirrorless system cameras and lenses with APS-C sensors that are compact and lightweight for easy portability. The Instax series includes instant cameras that are also compact and lightweight, making them great for on-the-go use.

Blog articles about Fujifilm

Simple portraits with character - live workshop with Thomas Jones

Are you ready to immerse yourself in the fascinating world of character portraits? In this live workshop, Thomas B. Jones will show you how to create authentic and expressive images that perfectly capture your model's personality.

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The best cameras 2024 - Our editors' choice

This year had a lot to offer in terms of new cameras and, above all, many new lenses. But does it have to be a camera for you that was newly introduced this year 2024 or are cameras from 2022 or 2023 still top cameras that we choose as the best cameras of 2024? The answer is: Yes, we still have older cameras that are among our favorites.

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Presentation of the new Fujifilm X-M5, the Fuji XF 16-55 f2.8 MK II and XF500mm F5.6

Fujifilm is giving us three new products in one go today: Of course, we're taking a look at all three new products for you: Fujifilm X-M5, Fujifilm XF 16-55 f2.8 R LM WR II and the XF 500mm F5.6 R LM OIS WR.

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The hype surrounding compact cameras is greater than it has been for a long time, and TikTok is perhaps to blame for this. But if you are desperately looking for an alternative to the Fujifilm x100v or Fujifilm x100vi that is much more readily available, we would like to introduce you to the best alternatives here.

Guide to the best vlogging cameras

Casey Neistat may have been one of the first vloggers ever and probably laid the foundation for today's influencers. By taking the viewer into the everyday madness.

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Medium format vs. APS-C: Different portrait looks | David Klammer for Fujifilm

When and where does digital medium format make sense? Who needs 100 megapixel resolution? And how does APS-C compare in a portrait shoot? Find out in this workshop.

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No pro, no problem: Authentic portraits without a professional model | David Klammer for Fujifilm

How do I put a person who is not used to being photographed in the right light? Which poses work, what role do the hands play and how do I lighten the mood on set? David Klammer has a few tips and tricks for these and many other questions.

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Hands on the novelties: Fuji X-T50 and GFX 100S II

An exciting day is ahead of us, today Fujifilm presented a great variety of products! With a total of four new products, three of which we have already been able to test. You can find out more in our blog article below.

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Fujifilm promotions

Fujifilm GFX Trade-in

When you purchase a selected GFX camera or an eligible Fujinon GF lens, you will receive up to

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Fujifilm Instax Mini film double pack 2x10 shots set of 3

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Bundles with Fujifilm Battery NP-W126 S

Fujifilm Battery NP-W126 S pack of 2

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From the blog

Simple portraits with character - live workshop with Thomas Jones

Are you ready to immerse yourself in the fascinating world of character portraits? In this live workshop, Thomas B. Jones will show you how to create authentic and expressive images that perfectly capture your model's personality.

Watch it again now!
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Fujifilm X-H2 + XF 16-80mm f/4 R OIS WR

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Fujifilm X-H2 + Tamron 18-300mm f/3.5-6.3 Di III-A VC VXD

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Fujifilm X-H2 + Tamron 17-70mm f/2.8 Di III-A VC RXD

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Bundles with Fujifilm Battery NP-W235

Fujifilm Battery NP-W235 pack of 2

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Fujifilm XF 100-400mm f/4.5-5.6 R LM OIS WR + Hoya HD MkII UV

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Fujifilm X-T5 + Handle MHG-XT5 black

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Fujifilm X-T5 + XF16-50mm f/2.8-4.8 R LM

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Fujifilm X-T5 + XF 16-80mm f/4.0 R OIS WR black

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Fujifilm X-T5 Body + Sigma AF 56mm f/1.4 DC DN Contemporary

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